Connected TV (CTV) advertising isn’t just for mega brands — it’s an effective performance channel for small businesses, too.

With the invention and increasing popularity of CTV, businesses of all sizes can effectively reach consumers wherever they stream their favorite shows. Even for small businesses, CTV offers a never-before-seen opportunity to engage with your ideal customers and generate real, meaningful relationships.

Check out this guide to learn how to:

• Drive results with performance TV;
• Choose the right type of campaign for your needs;
• Reach your ideal audience;
• Develop and deliver engaging creative; and
• Track and measure in-depth campaign performance.