HIPAA Compliance for Healthcare Marketers: Expert Answers from a Healthcare Lawyer

Since the HHS guidance on tracking technologies, healthcare marketers have faced mounting confusion. What exactly counts as PHI (Protected Health Information)? Can ad platforms legally receive tracking data from healthcare websites? Who’s truly responsible for compliance?

This FAQ guide, featuring insights from Doriann Cain, Partner at Faegre Drinker, delivers expert answers to the most pressing HIPAA compliance questions facing healthcare organizations today.

Inside the guide, you’ll learn:

Who bears responsibility for preventing PHI from being shared with non-HIPAA business associates
How ad platforms (like Google and Meta) handle healthcare data—and the legal risks involved
The impact of the AHA lawsuit against HHS and what it means for your compliance strategy
What counts as PHI, including nuances around IP addresses, click IDs, and keyword bidding
Whether you’re in marketing, compliance, or legal, this resource helps you stay ahead of risk while reaching the right patients.

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