For years, healthcare organizations have worked behind the scenes, utilizing platforms like Google Analytics, to collect and analyze data about their patients. In fact, Becker’s Hospital Review has reported this:
“GOOGLE’S CODE, WHICH IS PRESENT ON 94 PERCENT OF HEALTHCARE PROVIDER WEBSITES, TRACKED, COLLECTED AND MONETIZED PATIENTS’ HEALTH INFORMATION, VIOLATING FEDERAL, STATE AND COMMON LAW.”
– Becker’s Hospital Review
Long story short, removing analytics from the equation creates less visibility – impacting both your business decisions and marketing efforts.
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