Discover how one of the world’s largest manufacturers turns product data chaos into a competitive advantage — and how you can apply the same strategies in your business.
In this episode of PIMtalk®, we sit down with Troels Christensen, Director of Enterprise Architecture at GN Group. As a global, multi-brand manufacturer with products sold in over 100 countries, GN faces the same challenges every industrial manufacturer does:
- Complex Product Portfolios
- Evolving Regulations
- Rising Customer Expectations Across every Channel
Their approach offers practical lessons for manufacturers navigating digital transformation.
What You’ll Learn
- Why product data is now business-critical: How accurate, compliant, and accessible product information drives faster launches, market access, and stronger channel performance.
- Key trends shaping manufacturing today: From ERP, PLM, and CRM integration to empowering distributors and partners with consistent product data.
- GN Group’s real-world insights: Managing thousands of product variants, meeting diverse regulations, and delivering consistent product experiences worldwide.
Why Watch This Episode?
Manufacturers that master product data management are positioned to accelerate growth, ensure compliance, and stay competitive in an increasingly digital marketplace. GN Group’s story provides a blueprint you can adapt to your own operations.
Watch the Episode Now
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