According to the Empowering the Content Process with AI Creative Tools report, 57% of respondents said they spend too much time doing repetitive tasks that could potentially be handled by others or by technology. Meanwhile, 91% said that giving non-creatives, such as marketers, access to creative tools was important or critical. In this report, IDC explores these and other trends. It also explores the benefits of employing a platform of creative tools and the advantages of Adobe Creative Cloud Pro — including its ability to reduce repetitive manual work and empower teams across your organization to create high-quality content. Download the 18-page report and learn how your team can create scalable, on-brand content faster.