It’s no secret that apparel shoppers appreciate the ease and speed of ecommerce.
Point-of-sale (POS) systems can make or break an apparel business’s in store customer experience. Retailers who get it right with a robust POS system can delight shoppers the moment they enter their stores, prime their staff for success, and rapidly deploy and scale new features and tools as they grow. On the flip side, those who miss the mark with a basic POS offering risk leaving sales staff ill-equipped to support their shoppers, which can drive them to other retailers.
So how can a business’s POS system elevate the in-store experience for its customers? In this paper, we examine the challenges these retailers face as they work to deliver exceptional customer interactions at scale. We also explore how a comprehensive product like Shopify POS can help brands solve these issues by fully integrating with their existing ecommerce platforms, providing real-time insights into inventory, offering standout customer-facing functions, and more.
Let’s take a look at the POS features that apparel businesses should keep top of mind to separate themselves from the competition and level up the in-store customer experience.