Delivering a Digital Dealership is hard. Half of the success is in developing the perfect mix of the right people with the right skills and training, data and insights, processes, and supporting technologies. The second half lies in successfully integrating it into manufacturers’ businesses and operations. This makes it more of a journey than an “out of the box” solution. As a car manufacturer, your journey should start with finding a partner that brings the right mindset, people, insights, processes, and technology mix to the party – who won’t try to learn it all on your payroll.
Some manufacturers created in-house teams capable of successfully supporting their e-commerce operations in a pilot market or two. But they’ve found that replicating and scaling home-grown sales teams from a pilot country to multiple brands, markets, and languages requires so much more time and money, that this approach is no longer viable. At some point, manufacturers will find that outsourcing operations is the only realistic and scalable option available.
Discover how we help top automotive manufacturers establish digital dealerships.