Building a strong relationship between brand and customer is key to nurturing loyalty and trust, which in turn delivers benefits such as stronger brand reputation and profits.

The A-Z of intelligent customer engagement draws on real-world stories from Amazon Web Services (AWS), Natwest, Twilio Segment, Sendbird, and Braze. Produced by CX Network in association with AWS Marketplace, it explores how modern businesses can leverage first party data to engage consumers, foster loyalty and drive growth.

Highlights

– Learn why customer engagement is a leading investment priority for CX practitioners in 2024

– How to use data to identify and engage different customer profiles and personas

– Understand why organizations are using dedicated apps to bypass traditional channels and communicate directly with their customers